Customer Research / ICPICP
ICP
Research
A
Who we are building for
The ICP defines the member segment whose motivations, constraints and decision path the marketing funnel should be optimized around. Once documented, it becomes the reference point for every headline, landing page, email and test reviewed in coaching sessions.
ICP Research
More details coming soon…
Segment definitions, motivations, friction and anxiety factors, and customer voice excerpts will be published here.