MECLABSaiBuild · Sell · Scale
Innovation Federal Credit Union
Training & Education / Live Event

Live Workshop:
The Power of the Value Prop

Led by Dr. Flint McGlaughlin
Date: October 6, 2026 · 12:00–2:00 PM MT
Format: Live via Zoom (recorded), 2 hours

Schedule A
A

What the event covers

A focused, live two-hour session on the value proposition and its central role in IFCU’s marketing and enrollment strategy. The event applies the MECLABS value proposition framework to real IFCU offers and funnels, giving participants a practical decision-path for evaluating and improving their messaging.

The four dimensions

1
  • Appeal — how desirable the offer is to the ideal customer.
  • Exclusivity — why the customer cannot get the same result elsewhere.
  • Clarity — how quickly the value is understood.
  • Credibility — how believable the promise feels.

Applied to IFCU

2

Dr. McGlaughlin will walk through IFCU’s current offers and funnels using real, client-provided examples. The goal is to leave the team with a concrete method for testing and refining value propositions across channels.

Outcomes
B

Takeaways

01

A shared framework

A common way to diagnose and improve value propositions across product, marketing and enrollment teams.

02

Live examples

Real-time application of the framework to IFCU offers, with audience Q&A.

03

Decision-path

A practical checklist for choosing which value propositions to test and scale next.

Status
C

Logistics & materials

ItemDetail
Date & timeOctober 6, 2026, 12:00–2:00 PM Mountain Time — selected together on the launch call.
LocationHosted online via Zoom; the session will be recorded.
PreparationComplete the MEC100 course beforehand — it is the recommended first step and best preparation for the workshop.
Scheduling conflictsIf any conflicts arise as the date approaches, let the MECLABS team know.
In progress

More details coming soon…

Zoom link, calendar invite and the session recording will be posted here.

Next: MEC100 Course →